Who really reaps the benefits of Invisible Children?

Paige Ahart

By Paige Ahart

Staff Reporter

Recently, Facebook and Twitter have been blowing up with posts of #StopKony and the Kony 2012 video made by Invisible Children. People were quick to watch the video and do exactly as it said: repost and donate.

The Kony 2012 video is a 29 minute clip designed to raise awareness about the warlord Joseph Kony, his Lord’s Resistance Army, and the 30,000 plus children he has murdered, raped, and abducted to fight for his cause. It was put together by Invisible Children, Inc., a not-for-profit organization founded to bring awareness to the LRA in Central Africa. It was released March 5 and got well over 60 million views in less than a week.

As soon as the video became top news, critiques likewise went viral. There were articles saying Invisible Children was known for misspending the money donated to the cause, they lie and are unethical

 On the Invisible Children Web site, the organization has a page labeled “Critiques” to combat all of the accusations; showing financial reports, and ratings from Charity Navigator.

So, should we donate to Invisible Children? We all want the money we donate to go completely to helping the suffering children, but someone’s job is to manage the money we freely give away, and don’t they deserve a paycheck? Every charity has staff members who need money to live, too. The money we donate may not all go directly to the people of Uganda, but every cent is going to the cause. By donating that money and providing charity workers with a paycheck, we are helping the charity prosper, allowing them to more efficiently advertise and help the children abducted by Kony.


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